The film the marijuana industry doesn’t want your community to see.
THC INC exposes how today’s high-potency marijuana industry engineers potency for profit, markets to a new generation, and what it has cost young people, families, and public health.
This isn’t your parents’ marijuana.
Today’s marijuana is a commercial product. It is engineered for potency and sold as candy, vapes, drinks, and concentrates, in forms and flavors built to appeal to young people.
THC INC follows the industry from prohibition to legalization and asks what it has cost. Neuroscientists, clinicians, young people, and families living with the consequences tell the story the marketing leaves out.
The result is a film built to start conversations: in classrooms, churches, clinics, and living rooms, among the parents, educators, and health providers who see the fallout first.
President and CEO of Smart Approaches to Marijuana and former White House drug policy advisor.
Theaters are filling up.
From a packed premiere in Manhattan to a panel in the state that launched commercial marijuana, communities are showing up to watch THC INC and stay for the conversation.
- New York CityPremiere at the Quad Cinema, with a reception and book signing.
- Greenwood Village, ColoradoSeptember 10 at Landmark Theater, followed by a panel with Dr. Kevin Sabet, moderated by CBS News Colorado’s Shaun Boyd.
- New Jersey to ArizonaPartner screenings with prevention networks, parent advocates, and addiction professionals.
- Your communityNext.
A full house at the Quad.
Screened with partners across the country.
Johnny’s Ambassadors
New Jersey Prevention Network
Be Extraordinary, Be You!
SAM New Hampshire
EMPOWER 2026: NAADAC Annual Conference
Arizona Drug Summit
Read the editorial →
The documentary humanizes the victims of an insidious, deceitful industry. It’s the testimonies of these young adults, Big Marijuana’s prime target consumer, that shatter the propaganda.The Gazette Editorial Board, Colorado Springs
Audiences are responding.
After screenings across the country, audiences told us what the film changed for them.
From 70+ post-screening audience surveys.
“I think it portrays everything in an educational way rather than using scare tactics. Today’s marijuana is different than that of even a few years ago.”
Coalition Member and Mental Health Professional“Even as a professional in this field, I learned more about the brain science.”
Attendee“Growing up I always heard marijuana was not addictive. Obviously, that is completely false. This information is critical for youth and parents to see!”
Attendee, SAM New Hampshire screening“The goal of this film is in alignment with our mission, and I highly recommend it.”
Laura StackFounder, Johnny’s Ambassadors“We had a very successful screening of THC, Inc. last night! … We will be doing another screening in early September.”
Heather BacchusBe Extraordinary, Be You!Bring THC INC to your community.
Screenings are free to host. You bring the room and the audience. We help with the rest, including a screening toolkit, a discussion guide, and promotional materials.
Pick your venue
A theater, school auditorium, church hall, clinic, or conference room. Virtual screenings work too.
Request a date
Tell us about your event and audience. Our team follows up with film access and your toolkit.
Screen and discuss
Show the film, then use the discussion guide to lead a conversation about youth, potency, and prevention.
Runtime 85 minutes. The film discusses youth substance use, mental health, and family experiences, which may be difficult for some viewers.
The industry has a marketing budget.
We have your community.
Host a free screening of THC INC and give parents, educators, and young people the facts the industry won’t.
Request a Screening →
