Big Win for “No on 64” Campaign as California Court Rules Against Pro-Legalization Campaign Claims
Court says Proposition 64 could roll back ban on smoking ads on TV; forces pro-legalization campaign to change incorrect claim that pot use among minors had decreased in states that have legalized marijuana
[Alexandria, VA] – The campaign against Proposition 64 — the initiative on this November’s ballot that would legalize marijuana for recreational use in California — won a major victory in court today, when a California judge ruled that a litany of claims that legalization proponents had placed in its ballot argument and rebuttal were misleading and had to be changed. Principal among the court’s findings was that Proposition 64 could, contrary to legalization proponents’ claims, allow pot smoking ads on TV, rolling back the ban on TV advertising for smoking that has existed since the 1970s.
“Just as we predicted, the court’s decision shows how Proposition 64 will undo decades of progress in public health in one fell swoop, through the massive commercialization of pot,” said Kevin Sabet, SAM Action’s President. “The undoing of advertising restrictions is one of the principal reasons that public health luminaries like pioneering anti-Big Tobacco advocate Dr. Stan Glantz oppose Proposition 64.”
Moreover, the court ruled that a number of other claims made by legalization proponents were misleading and had to be changed, including a claim that pot use among minors had decreased in states that had legalized marijuana, and a statement that drugged driving had decreased in legalized states. It also forced the pro-legalization campaign to revise exaggerated estimates on cost savings sharply downwards.
“The court’s ruling demonstrates how Proposition 64 is regressive in the most literal sense of the word,” said Jeffrey Zinsmeister, SAM Action’s Executive Vice President. “It would roll back the clock to 1971, when our country banned cigarette smoking ads on TV. It’s ironic that the same legalization lobby that claims to be fighting ‘Nixon-era’ drug policies is actually turning back the clock to the Nixon administration on smoking ads.”
In May of 2019, after serving 15 terms in Congress and sponsoring numerous marijuana industry-supported pieces of legislation, California representative Dana Rohrabacher became the majority shareholder and member of the advisory board for BudTrader, the so-called “Craigslist of Weed.”