SAM co-founder Kevin Sabet has penned an opinion piece for NYTimes.com:
In this age of endless smoking bans, Americans have forced Joe Camel into retirement, relegating his candy cigarettes, sports sponsorships and false health claims to the history books. Even still, almost a quarter of Americans smoke monthly, killing more than 400,000 people a year.
That is why it is especially ironic that as we try to close the painful chapter on Big Tobacco, we seem to be welcoming with open arms its contemporary version: Big Marijuana. It comes with its own marijuana candies (THC gummy bear, anyone?), vending machines, health claims and, yes, corporate C.E.O.’s.